Guard-A Heart-Foundation is a non-profit organization, raising awareness for cardiovascular disease by educating individuals about the dangers of vulnerable plaque.
The Challenge: Unknown start-up non-profit with no track record. How to gain public appeal for the start-up charity and promote the heart testing technology developed by the parent company AVIIR.
Our Solution: The focus was to create concepts to grow the charity through public awareness events and partnerships. The first major event started with the Guardian of Hearts Pre-Oscar Hollywood event honoring Larry King at the Avalon Hollywood.
By increasing awareness about heart disease and penetrating the medical community AVIIR exceeded sales projects during a troubled time of uncertainty evolving insurance coverage.
Our team promoted Aviir’s heart testing technology across the US. Because of Gina and her team at Guard A Heart Aviir was given a 2nd financing round of $10 Million and secured a 12-county technology licensing deal in the Middle East.
