Tina Sadri Founder of Newport Mental Wellness is a Marriage & Family Therapist. She has a private practice in Newport Beach, where she uses cognitive behavioral therapy to treat patients.
The Challenges: She was a young new therapist that needed to build her practice and gain creditability in a highly competitive market.
The Solution: Because she was younger than most of her potential clients we also needed to come up with a campaign to increase her creditability and brand her as The Therapist for high net-worth individuls. We started with finding the right platforms, such as features in Modern Luxury Magazine and Orange County Business Journal.
Then we engaged Randall Frakes, the writer who has worked on numerous films with James Cameron – “Titanic”, “Aliens”, “The Terminator”, “Escape from New York” and many others as the co-writer for a book to give Tina Sadri greater creditability.
The outcome was the release of Her award-winning book, “Obsession: Freeing yourself from social media disorder” which highlights the evolving problem of social media addiction and provides tools for building self-confidence from within to prevent over-reliance on outside validation.